Our goal when starting Discovery Village was to work with local companies from within Dorset wherever possible. Therefore we were delighted when we were introduced to Graham Foster from wwwgrahamfoster.co.uk. Graham has worked and lived in Bournemouth, Dorset for most of his life and I think you’ll agree he has created some beautiful brands in his time. Graham’s attention to detail (and his patience with us changing our minds) meant he was the perfect fit for our new company logo and brand design.
We loved the idea of a two-dimensional logo that would appeal to younger children through colour and design. We searched high and low for logos that we really loved and put together a mood board of ideas that we could then present to Graham. We really wanted to capture the vibe of a British village in the summertime. We wanted the logo to feel natural.
First and foremost we wanted our brand to resonate with parents and guardians who want the very best for their children. We worked hard to distance ourselves from the bold vivid colours associated with indoor soft play centres and really homed in on a colour pallette that we would be able to utilise both through our branding and print but also inside Discovery Village itself. Our aim, to use colours that sooth, calm and create intrigue.
Secondly we wanted the logo to be fun, we are in the play industry after all! The logo encompasses a beautiful yellow flower. This is a nod to our theme around a natural, undisturbed and idyllic village setting. In our mind, a village is peaceful and quaint. We want our visitors to have space to play, explore and have fun and our village is definitely the place for that. Flowers grow and bloom and we hope that all our visitors will do the same.
Finally, the letters within our logo aren’t completely smooth, they symbolise that we are all different and unique but when we work together we can create something beautiful.
We love our logo and brand design and we hope you do too.